Poultry & Egg Summit Latin America 2016
Palacio San Miguel, Buenos Aires, Argentina, 25-27 October 2016
BUENOS AIRES, ARGENTINA, 25-27 OCTOBER 2016
Poultry & Egg Summit Latin America 2016
Value creation from Feed to Food – Leadership Program
Poultry & Egg Summit explores Argentina’s export potential
Key players from Argentina’s sector for poultry meat and eggs have taken part in a unique international conference in Buenos Aires, convened to discuss how poultry producing countries in Latin America can move forward on the world stage. They were participating at the inaugural Poultry & Egg Summit Latin America, presented 25 – 27 October 2016 by VIV worldwide in co-operation with the International Egg Commission and the International Poultry Council.
Diána Tóth, conference manager for VIV worldwide, acknowledges the involvement of the Argentine associations CEPA (for poultry meat) and CAPIA (for eggs) in the meeting. This extended from conference presentations about the national market by CEPA president Roberto Domenech and CAPIA president Javier Prida, she notes, to the wide support of the associations through their networks and contacts.
“Their backing has undoubtedly played a considerable part in the success of Poultry & Egg Summit Latin America 2016,“ says Diána. “The meeting has had about 150 participants and by our calculation they have represented around 75% of the current poultry business in Argentina. Among the production leaders present have been the main integrators in poultry meat and the larger egg companies, as well as officers of the national poultry associations.”
Spotlight on trade
The two-day conference had been given the central theme of poultry trade perspectives for Latin America. In practice, its main thread was a discussion of the recent revival of Argentina’s poultry prospects after a difficult period for producers nationally.
Expert speakers described opportunities for Argentina to build its exports of poultry products in addition to growing the domestic market. One presentation in this context was by Dr. Béatrice Conde-Petit, food safety officer at Bühler, who gave a specifically Latin American emphasis to her remarks about the challenges and possible solutions for sustainability in markets that are starting again.
Sustainability and competitiveness
Other speakers included Dr. Mário Penz, director of strategic accounts at Cargill Animal Nutrition, on sustainability issues in broiler production. “The first edition of VIV Poultry & Egg Summit Latin America was a great experience for me and, I am sure for the participants,” said Dr. Penz. “It is always important to hear inputs from different poultry perspectives and giving values to variables of the business that are extremely dynamic.”
Nan-Dirk Mulder, senior global animal protein analyst with Rabobank International, highlighted the global competitiveness of Latin America’s poultry industries in his presentation.
Praise from participants
The meeting in Buenos Aires won plaudits from participants both for the quality of the ambiance and for delivering good information on important topics to a targeted audience.
From Colombian poultry federation Fenavi, its president Andrés Valencia Pinzón called the Summit “an excellent opportunity to meet colleagues from the Latin American poultry industry and with a very relevant agenda of up-to-date information”.
José Eduardo dos Santos, executive director of Brazilian poultry association Asgav, praised the event as “very interesting and productive; this coming together of Europe and Latin America has brought a lot of benefits for market planning and information for disease prevention systems that concern our poultry sector”.
In the words of Hans Mulder, managing director of the Dutch-Brazilian Chamber of Commerce, “this was a good example of what such events should be — a perfect match between learning from the latest technical developments, trends and tendencies in trade and investments on the one side and many networking opportunities on the other, realised in an effective yet pleasant setting”.
Travis Schaal, technical manager at Hy-Line International, appreciated “the interaction between Latin American and global colleagues, as well as the diverse topics covered in the programme with its focus on trade of products and commodities which was specifically relevant to the region and the worldwide industry”.
“VIV’s experience in organising major feed-to-food trade fairs for animal protein sectors in Asia, Europe and the Middle East means we have a huge international network in parts of the world that are significant importers of poultry products,” Diána Tóth comments. “This outreach has certainly been evident in the way that Poultry & Egg Summit Latin America has demonstrated to Argentine executives the future outlook for the development of export opportunities in those places.”
Its success looks set to mark the start of similar initiatives elsewhere in the Latin American region. According to Diána, although Latin America already has many poultry conferences each year, VIV worldwide will return with the Poultry & Egg Summit format in the coming years on the basis of presenting a unique and distinctive programme because they can see the value in bringing their global networking skills to other countries regionally. “As the Summit in Argentina has shown,” she declares, “we can connect the world!”
Poultry & Egg Summit Latin America brings new expertise to regional leaders
Focus on trade
Poultry & Egg Summit Latin America 2016 is organized by the team already responsible for the VIV series of Feed to Food animal protein business events at locations in Europe, Asia, the Middle East and Russia. The team is bringing its new conference-only format to Latin America for the first time after staging a successful inaugural Poultry Summit Europe in the Netherlands in May 2016.
With an emphasis on providing good business information and networking opportunities, the two-day conference in October offers simultaneous translation of speakers in English and Spanish. It brings together regional and global expertise for a poultry leadership programme under the general theme of trade perspectives for Latin America.
Strategies for exporting and investment
Newly confirmed conference details reveal a major line-up of speakers addressing key current issues of trade and marketing for the poultry industry both regionally and globally. The opening session on Wednesday 26 October has been planned by VIV in association with the International Poultry Council, to cover strategies for exporting and investment.
Topics begin with the marketing outlook as seen from inside Argentina. The presidents of its national associations CEPA (for poultry meat) and CAPIA (for eggs) have agreed to be the first speakers, with Roberto Domenech of CEPA outlining the potential role of Argentina in the world’s broiler industry and Javier Prida of CAPIA reviewing developments in Argentina’s egg market.
Poultry & Egg Summit Latin America 2016 then expands its view internationally as Nan-Dirk Mulder, senior global animal protein analyst with Rabobank International, discusses the business outlook for poultry producers in Latin America and the position of the Latin American industry in global poultry markets.
He is followed by American poultry agribusiness consultant Dr. Paul Aho, who will examine how a continuing volatility in commodity prices could impact the demand for chicken meat as well as its supply.
Sustainability: from broilers to eggs
The first day of the conference continues with an exploration of the future of broiler feeding in terms of cost and sustainability by Dr. Antônio Mário Penz Jr., director of strategic accounts at Cargill Animal Nutrition.
Consumer acceptance is the topic for John Kirkpatrick, agricultural manager in charge of poultry and egg supply chains for UK-based food retailer Tesco. Mr. Ma Chuang, vice-general manager of Chinese agri-markets agency Beijing Boyar Communication Company will add perspectives on China’s investment and trade in poultry products.
Wednesday afternoon brings a focus on egg marketing and consumption in Latin America and at world level, in a segment backed by the International Egg Commission.
The final part of the programme on the opening day offers expert advice on how to prepare the poultry enterprise to meet and beat the health challenge presented by highly-pathogenic avian influenza virus or HPAI.
New trading possibilities
A direct reference to new trading possibilities opens proceedings on Thursday 27 October. Saudi Deputy Minister for animal resources Dr. Hamad Al Batshan and his colleague Ibrahim Al Thunayan are coming especially to Poultry & Egg Summit Latin America 2016 to make a joint presentation on the potential for Saudi Arabia to develop trade relationships with Argentina and possibly other Latin American countries. Their speech will include an explanation of the conditions that Saudi Arabia sets for the importation of poultry meat.
Its timing is extremely appropriate by coinciding with the decision of Argentina’s new government to re-open major trade links worldwide, not least for agrifood products including chicken.
Where feed safety fits in
Thursday’s conference programme moves on to a series of presentations arranged by World Poultry and VIV around a central emphasis on value chain strategies and export. Béatrice Conde, food safety officer at Bühler, describes implications for the Latin American feed industry from the influence of food and feed safety on global trading.
Other speakers will offer new insights on responsible nutrition in a Latin American context, disease management in the region’s poultry supply chains and the role of information technology in distribution strategies.
Opportunities for networking
The format of Poultry & Egg Summit Latin America 2016 has been designed deliberately to encourage opportunities for delegates to meet and network between presentations.
The agenda in Buenos Aires starts with a cocktail reception on the evening of Tuesday 25 October and there is a buffet-style ‘walking dinner’ for delegates on the Wednesday evening, in addition to which both conference days on Wednesday and Thursday include breaks that are structured so people can relax and talk easily with each other.
Location and registration
Added to that, the Argentine city’s Palacio San Miguel provides a comfortable location for Poultry & Egg Summit Latin America 2016 that combines the elegant exterior of an historic palace with the refurbished interior of a modern and well-equipped meeting place.
More details of the venue and the event can be found at dedicated website www.vivsummit.net/latinamerica. The organizers report strong early interest from Latin American poultry executives about coming to the Summit. From preliminary indications they expect that more than 250 of the top decision-makers in the region’s poultry meat and egg businesses will attend.
Disease and trade focus for VIV’s new Poultry Summit in Latin America
Over 250 of the leading decision makers from the poultry meat and egg industries of Latin America are expected to come to Poultry & Egg Summit Latin America 2016. It is a new regional conference for poultry executives that will take place in Argentina on dates of 26th-27th October 2016.
Uniquely, the core topic for the meeting has been chosen by industry representatives themselves. On the basis of their responses to a special survey, the conference will focus on the key challenges involved in the prevention and management of poultry disease and its implications for trade.
First for the region
Poultry & Egg Summit Latin America 2016 will take place in Buenos Aires. The two-day conference will begin with a plenary session, opened by Rabobank’s Nan-Dirk Mulder with a presentation on ‘Opportunities for the Latin American poultry industry from a global perspective’. John Kirkpatrick, Tesco Plc., presents the business case ‘Consumer acceptance’. The programme will offer simultaneous translation of speakers in English and Spanish, being presented by VIV worldwide in co-operation with the International Egg Commission and the International Poultry Council and supported by publications International Poultry Production and World Poultry. It becomes the first conference-only meeting to be arranged in a South American country by the team behind the VIV series of international trade fairs and follows their launch of Poultry Summit Europe 2016 in Utrecht, The Netherlands, in May this year.
Key challenges and international trade
“We aim to hold Poultry & Egg Summit Latin America every two years,” says Diána Tóth, conferences manager for VIV worldwide. Each conference will be based on the concept that all presentations and discussions relate to the key challenges surrounding a specific topic, chosen by and adapted to the particular region. “For Poultry & Egg Summit Latin America 2016 the programme looks at the challenges associated with preventing and managing the important avian diseases and their connection to international trade. The format of the conference has been structured deliberately to allow full opportunities for delegates to meet and network between presentations. “The agenda in Buenos Aires starts with a cocktail reception on the evening of Tuesday 25th October and there is a buffet-style ‘walking dinner’ for delegates on the Wednesday evening, in addition to which both conference days on Wednesday and Thursday include breaks that are structured so people can relax and talk to each other.”
Ruwan Berculo, manager of VIV worldwide, cites the growing importance of Latin America in the international trade in commodities and end products as a big factor in choosing the region for the Poultry Summit. The choice of Buenos Aires was equally pragmatic. “Latin America is exceptionally big and there is no central location equivalent to Bangkok in Thailand where we hold VIV Asia for everybody from the Asian countries to come together,” he comments. “But Buenos Aires comes as close as possible to being another Bangkok in the sense of being an attractive city that is easy and agreeable to visit. “We have no doubt at all that Buenos Aires is definitely the right place for the first edition. The timing for the initiative is also ideal, given that Argentina has a new government since last year which is putting fresh support into agribusiness. We like to be there at this time, as the poultry companies and commodity suppliers prepare for a major increase in exports.”
He highlights the fact that both poultry meat and eggs receive close attention in the conference programme. In fact, while the International Poultry Council (IPC) is involved in the morning session on Wednesday 26th October, the afternoon session and the opening segment of the next day have been arranged with the International Egg Commission (IEC).
“We are truly excited to be part of the Poultry & Egg Summit Latin America,” comments IEC Chairman Ben Dellaert. “The International Egg Commission brings together the leaders of the egg industry in pursuit of best business practice, with the global goal of increasing egg consumption, sustainability and raising the profile of the egg. Latin America has a significant role to play in the international egg industry, and we look forward to strengthening our relationship with this important region.”
“Our proposal is outstanding for organizational quality and content and it will be completely relevant to South America,” Ruwan Berculo remarks. “It should appeal to the decision makers from the region and to those who influence decisions, meaning the directors of the poultry companies and their advisers on veterinary matters and nutrition as well as the managers of the farms and the feed-mills. Anyone who would like more details of Poultry & Egg Summit Latin America 2016 can contact me directly on my email of firstname.lastname@example.org.”
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